It's about creating value, building relationships, and shaping business outcomes that benefit both the seller and the customer. This approach focuses on understanding customer needs and aligning goals with those needs to create mutually beneficial solutions.
Just like a roadmap guides a journey, goals enable sales professionals to be prepared for opportunities, stay motivated through milestones, and measure progress toward desired outcomes.
Goal setting not only measures success but also shapes personal and professional development. It fuels motivation, reduces stress, aligns with personal values, provides psychological safety, and builds confidence and self-trust.
The SMART goal technique (Specific, Measurable, Achievable, Relevant, Time-bound) provides a framework for setting clear and actionable goals. By applying the SMART criteria, you can ensure goals are well-defined, trackable, and aligned with overall objectives.
Achieving goals requires action, discipline, and a positive mindset. Breaking goals into smaller milestones, automating tasks, implementing rewards, and practicing positive visualisation can help turn goals into reality.
Setbacks are inevitable, but adopting a "not yet" mentality allows for reframing them as learning opportunities. This positive mindset emphasises that goals may not be achieved immediately, but with persistence and adaptation, they are still within reach.
Marta Suarez, Manager Business Development & International Sales, PINKTUM
Originally from Spain, and having moved to Germany at a young age, Marta Suarez is a purpose-driven professional with strong international experience across global markets. With a background in International Trade and Business Development , Marta´s experience and knowledge brings with it a well-rounded perspective on achieving impactful results and strengthening partnerships in an international sales environment. Under the guise of Business Development Manager, Marta is a driving member of PINKTUM’s international expansion success.